Expert experience with independent restaurants, coffee shops and major restaurant corporations in addition to other aspects of the food service Industry. Mr. Hoffman is an expert in writing business plans, operations control & analysis, start ups, food and beverage control, systems, procedures and financial analysis. Mr. Hoffman developed the Business Viability Program (BVP) a program to determine the viability of prospective new and existing businesses.  Also the Business Financial Program (BFP) to create the financial data for a business plan. Originated and implemented computerized hourly labor cost containment systems and controls.  Mr. Hoffman has specific computer/software development and application experience in demographic analysis, Pro-Forma P&Ls, Business Plan development, menu creation, recipe development, food and beverage purchasing and inventory control. Mr. Hoffman developed computer/software program applications for budgets, cash flows, pro-forma P & L’s and other financial tools for operations analysis. Developed and written operations manuals and procedures and has developed and implemented detailed cost controls for food and beverage.

Expert in Business Operations. Very knowledgeable in Business Management. 38 years in key management positions in food manufacturing and distribution business, involving: manufacturing and engineering, strategic planning, costing, finance, capital investment, logistics, organization development, mergers and acquisitions, product development, and MIS. Responsible for 4 production facilities. retired as VP of Operations and VP of Corporate Development. Holds 4 US patents. Post retirement had own management consulting business and have been a SCORE counselor for 13 years. Served on active and reserve duty in US Navy for 30 years – retired with rank of Captain.

30 years corporate retailing with major department store chain, national value department store chain and small regional music sales and video rental chain. Areas of emphasis: Men's wear, junior women's wear, children's wear, women's lingerie, accessories and jewelry, mens, womens, childrens apparel, clothing Experienced in buying and selling and marketing retail merchandise. Single and multiple store operations. Held senior management positions at the Vice President General Merchandise Manager, Vice President Stores and Executive Vice President levels. VP advertising, sales promotion and display division in the department store. Founded and operated my own small business. Created vinyl signs. Sold business after five years. In addition to SCORE, currently serve as a home owners budget and finance committee member overseeing a $6 million budget. Served 4 years as VP local Chamber of Commerce. Served on my town's economic development committee. retail, department store, discount, clothing, women's, men's, children's, inventory, budget, trade show, showroom, markup, online, ecommerce, women's wear, men's wear, lingerie, funding, borrowing, research, buying, advertising, sales promotion

Customer Service, Operations, Program/Vendor Management and Supply Chain Management experience. Effective in building a positive and productive work environment for a geographically dispersed team. Key areas of expertise and knowledge include: Managing for Profit; Process Redesign; Program Design, Development and Implementation; Forecasting and Financial Analysis, and Outsourcing.

I practiced law in Milwaukee, Wisconsin, for over 30 years with a focus on small business, corporate, real estate, condominium and franchise law. I also developed and managed many commercial and residential properties; owned and operated a major hotel; developed and operated a non-equity country club; developed condominiums, and built single-family homes. More recently, I have served as CFO of a lighting supply company, developed and operated a meat business producing sausages, and co-owned and operated an employment/staffing business. My SF SCORE counseling is thus as broad and varied as my business and legal experience permits. I am a problem solver who likes nothing better than to figure a way out of a dilemma. I am particularly pleased when a client says, before the end of the hour, you answered all of my questions and I understand what I have to do. I counsel face-to-face and via email and phone.