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Educate your customers about your products and services. If you own a hobby shop, you can keep customers coming back by helping them develop knowledge of their own hobbies.
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Make sure items are delivered in good condition. Call the customer after delivery and if a piece is not right, offer to fix it or replace it.
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Offer your customers personal attention, even if they don’t buy anything. Engage them in pleasant conversation and find out why they’re not buying. Make use of what you learn.
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Go out of your way to meet customer needs. One interior designer got draperies made for a client in a hurry so they would be ready for an at-home wedding.
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Show appreciation. Make sure employees always thank customers for their business. Consider sending occasional handwritten thank-you notes.
Brought to you by SCORE "Counselors to America's Small Business."
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