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Think of a business sign as a form of communication. You want it to get your message across.
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Be sure signs are large enough to read. Consider the speed of local traffic.
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Make it short and simple.
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Provide ample lighting so that it can be read at night.
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Change signage from time to time to renew potential customers’ interest.
Brought to you by SCORE, America's small business mentors, at www.score.org.
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