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Make sure they’re newsworthy. Good topics include the announcement of a major new client, a celebrity appearance at your store, and community service performed by your company.
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Create news and put out a press release about it. Speak at a seminar, for example, or provide expert comment on a trend.
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Get your releases to the right people. Find out who at your radio and TV stations and newspaper will be the most interested in your news.
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Capture editors’ attention by putting the news in the first paragraph. Then add the necessary details.
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Make your releases look crisp and professional. Include the name and phone number of a contact person, and answer media queries promptly.
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