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Be consistent in your ad message and style including business cards, letterhead, envelopes, invoices, signs and banners.
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Newspapers, radio and TV stations are helpful in producing the advertising that you will be running with them.
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While word-of-mouth advertising has been around a long time, it usually falls short of being able to attract the number of customers needed to be successful in business.
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Promote benefits rather than features. A benefit is the emotional satisfaction your product or service provides, or a tangible performance characteristic.
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Know your competitors. Knowing everything about your competitors is just as important as knowing everything about your own business.
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