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Ask your customers for suggestions. Provide cards for them to fill out (with name and address) and leave in a fish bowl.
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Analyze the rich information you already have—such as invoices, customer credit applications, and salespeople’s reports. See what these items tell you about sales and customers.
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Use your trade associations. Read their studies and journals or call them when you need information.
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Ask the government. Agencies ranging from the U.S. Bureau of the Census to local economic development offices can provide a wealth of market information.
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Create an advisory board and seek members’ observations and opinions regularly.
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