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Determine your primary business of units sold, customers sold, average order, hours billed, etc. Know what drives your business.
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Pricing should be determined by the sum of product costs, service costs, image of the business, direct and indirect costs and a reasonable profit.
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Conserve capital. Do not commit cash or capital until necessary. Don't buy services before you need them.
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Lease instead of buy when it makes sense.
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Look for office equipment that can do double duty, for example a fax machine that can also make copies.
Brought to you by SCORE "Counselors to America's Small Business."
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