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Think strategically. Your Web site should be a part of your overall marketing plan.
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Choose a Web site address (URL) that’s intuitive and easy to remember. Your company’s name (if it’s short) or the name of your main product might work well.
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Put your Web address on all your printed material, including business cards, letterhead, press releases and invoices. Include it in all your advertising.
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Don’t forget offline media and traditional publicity techniques. Send news releases promoting your site to newspapers, broadcasters, and magazines.
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Speak at conferences and trade shows, and write informative articles for trade publications. When you do, mention your Web address.
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