5 Tips on Email Signatures

By Christine Banning, SCORE VP of Corporate Relations

1. Create a unique email signature to use at the end of email messages to better brand your company.

2. Make sure your email signature gives clients immediate access to all of your contact information.

3. Define what information your email signature will contain. For example:
          First & Last Name, Title
          Company Name
          Address
          City, State, ZIP
          Phone: 111/123-4567
          Fax: 111/123-6789
          Email: myemail@mycompany.com
          www.mycompany.com

4. Set your signature to appear on new messages, replies to messages, forwarded messages or any combination. To do this in Microsoft Outlook (PC Menu):
          1. Open Outlook
          2. Click on the Tools menu item
          3. Click on Options from the Tools drop down menu
          4. Click on the word "Signatures" in the lower right
          5. Click on the word "new" in the create signature box
          6. Enter your new signature information then click "ok" on the open pop-up windows.

5. Edit your message anytime. You can even include special promotional messages along with your signature to call attention to something special. For example:
          First & Last Name, Title
          Company Name
          Address
          City, State, ZIP
          Phone: 111/123-4567
          Fax: 111/123-6789
          Email: myemail@mycompany.com
          www.mycompany.com

          Special holiday sale going on through December 31 for all online orders placed on www.mycompany.com.