FIFO Wireless is a successful distributor of wireless device accessories in 5 states, but this 13-year old company wants to expand nationwide and gain a dominant market share. FIFO Wireless President, Abraham Mekki, called on Broward SCORE’s Turnaround Team for guidance and formation of a strategic business plan to meet their goals.
INTRODUCING A NEW TOPEKA BUSINESS AND ITS ENTREPRENEUR, BELINDA GONZALES. NuSound Hearing Center has just celebrated its first year in business. It is a family business with a Gonzales daughter, Marissa, as one of its two full-time employees. Husband, Sam, serves as a business partner but is employed full-time as the Topeka Postmaster. The Gonzales’ are 17 year Topeka residents. Sam’s job as an area USPS manager brought them here from Amarillo with a few stops between.
A stay-at-home mom for many years, Belinda has since had a varied business background, including working for a local radio station but 8 years ago found her passion as a Hearing Instrument Specialist. Working with hearing needs convinced her that providing better sound for others was her place in life. Her greatest satisfaction is the ability to develop personal relationships with her customers. As an entrepreneur her role is 24-7, but she nonetheless is able to break away from the office and concentrate on family and community to complete her full life.
NuSound sells and services hearing aid products manufactured by a number of different suppliers. It can thus tailor products to specific customer needs. Belinda’s success is her ability to provide her customers with better sound for themselves, their families and friends. Her radio background honed her advertising skills shown in her imaginative ads.
5950 SW 28th Street
Topeka
66614
United States
How SCORE Helped
As an attendee of the SCORE Roundtable, Belinda’s needs of SCORE were minimal because of her confidence and experience. She nonetheless compliments one of SCORE’s volunteers for continually passing on advertising tips and tidbits that have been of help. Find NuSound at www.nusoundhearing.com.
Education
Belinda has had a varied business background, including working for a local radio station but 8 years ago found her passion as a Hearing Instrument Specialist.
SCORE's CEO, Kenneth R. Yancey, explains how to use online listings to drive customers to your business.
Washington, D.C. - See how the small business community feels about acquiring capital and how they are securing financing, where are they looking, and how are they succeeding. New in 2013, SCORE, mentors to America’s small businesses, will be releasing regular and timely infographics about small business topics and trends. Visit www.SCORE.org for more information or email questions to media@score.org.
Published Mar. 18, 2013
SCORE ExpertAnswers
When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within hours of its release, joining her previous book, Selling to Big Companies, as one of the site’s most popular sales titles.
Jill has worked with large companies like IBM, GE, and Staples as well as numerous small businesses. She’s also shared her insights and ideas via TV, leading business publications, and on her website
jillkonrath.com which contains a wealth of free resources.
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All customers begin as leads, but is it possible to differentiate a “good lead” from one that may have a lower chance of panning out?
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About the Author
Sales expert Jill Konrath is the author of two best-selling titles, SNAP Selling and Selling to Big Companies, has trained sales teams at Fortune 1000 brands including IBM, GE and Staples, and works with numerous small businesses to provide the same high-quality sales training normally available to large corporations. Visit her website at jillkonrath.com.
You’re the heart and soul of your business—but while you have the vision and the motivation, you may not have the number sense. True, you can hire someone to take care of the financial details, but you still need to pay attention and have some knowledge of your business bookkeeping so you can make sure you’re not being cheated. I knew a woman who owned her own PR agency and had to close up shop because she never paid attention to her finances--so her second-in-command ended up embezzling a ton of money. Scary, but true.
By Rieva Lesonsky
About the Author
Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.
Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement.
Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business.
What’s the first step to getting your small business noticed? A good press release can garner attention from reporters, TV news media and bloggers—resulting in free publicity. How can you write press releases that work?
Start by deciding what media outlets you want to reach. Do you want to be in the local paper, featured in an industry trade journal, or interviewed on a national radio show? This will determine what topic you choose for your press release.
Published Mar. 11, 2013
This is an online application for those interested in joining one of the Founders Forums. Requirements are descriobed in the companion Founders Forum Information document .
Published Mar. 11, 2013
This is an online application to apply top join one of SCORE's CEO Forums. The crtieria to join are described in the companion CEO Forum Information document.
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