In this action-packed webinar, Steve Strauss will look at smart strategies that any small businesses can take advantage of as the end of the year draws near. Items to be discussed include:
If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google Apps for Business bundle.
If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google Apps for Business bundle.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
New businesses developing a business plan can use myRealRate to gain insight about the costs of card acceptance based on their projected sales volume and transaction size within a specific industry category.
myRealRate.com is a nationwide database of the real costs to accept credit and debit cards. New businesses developing a business plan can use myRealRate to gain insight about the costs of card acceptance based on their projected sales volume and transaction size within a specific industry category. Existing businesses now have an authoritative resource for comparing their rate and to find out if their merchant card processing fees are higher or lower than the industry average.
The Business: Le-Bert International Export, Inc., a Miami-based company. The company exports parts for heavy machinery manufactured by Caterpillar, John Deere, Volvo, Hitachi and other companies to the mining industry in South America, the Caribbean and parts of Asia.
Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever. But the social media explosion has transformed how word of mouth works.
Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever. But the social media explosion has transformed how word of mouth works.
Social media vastly amplifies word of mouth in a 24/7 system. But many business owners are puzzled about how this works, and what to do.
Companies are built on entrepreneurial principles, but the same traits, which fostered initial success, can be the first to fall to the wayside as a business grows. Keep your company riding the fine line between small shops and big business by focusing on these top startup traits:
Companies are built on entrepreneurial principles, but the same traits, which fostered initial success, can be the first to fall to the wayside as a business grows. Keep your company riding the fine line between small shops and big business by focusing on these top startup traits:
About the Author
Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte’s member firm network of more than three thousand marketing and communications professionals. Author of the book: Brands & Rousers.
Small business owners traditionally view customer relationships this way: You produce a product or service, and customers pay you money, some of which you re-invest in finding more customers.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
Here's a question I'm getting more often from business owners and start-ups: What's the difference between "paid, owned and earned" media for marketing? And how do I use them together?
The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but rather mysterious to millions of small business owners. Yet understanding the digital-world differences — and how to deploy owned, earned and paid media to grow sales — is critical. This five-step "cheat sheet" for small and local businesses should help.
Here's a question I'm getting more often from business owners and start-ups: What's the difference between "paid, owned and earned" media for marketing? And how do I use them together?
Sometimes accomplishing the “unimaginable” is the only means to overcoming the “unthinkable.” For 30 years, Annemarie du LeBohn had lived with fear, self-doubt and low confidence as a result of being raped and stalked by her attacker. In 2010, she took matters into her own hands and decided to challenge herself to accomplishing the ultimate physical and mental challenge: the Ironman. A 2.4 mile swim, 112 mile bike ride and 26.2 mile run – and of course, the mental discipline and perseverance to do it all – turned out to be the prescription for turning her life around. Suddenly life was not only possible but fun; she could create goals and accomplish them. One of those goals was turning her story into a motivational speaking business and SCORE mentors Tom Patty and Betty Otte helped make that a reality.
Annemarie’s motivational speech shows people that they can overcome anything and succeed. The speech shares 3 mental tools to create a positive mindset and 7 Ironman training tools that anyone can use to achieve their goals.
Annemarie has been a guest speaker on national radio shows, featured in Toastmasters International magazine (distributed to 135 countries in 7 languages) and had speeches booked a year in advance. She was featured as an inspirational athlete in USA Triathlon magazine. In October 2012, she spoke at TEDxOrangeCoast on the theme of Redefining Relevance.
Through the corporate social responsibility (CSR) side of her business, she is currently working with a Fortune 1000 company on their CSR communication efforts and she’s spoken about the topic at trade shows and in social media. She has partnered with the Microsoft Store to host corporate social responsibility workshops for Microsoft’s clients in Southern California.
How SCORE Helped
Mentor Tom Patty focused on helping and inspiring the public speaking side of Annemarie’s business while mentor Bette Otte mentored the CSR side. Tom outfitted Annemarie with public speaking advice including defining her message, practicing the speech 20 times and using the same confidence she’d needed for the Ironman. Betty helped Annemarie to focus on tasks to build the corporate social responsibility business including creating a business priority list, defining her brand, and developing a prospect list. And just as importantly, she coached her on how to say 'No' to projects that were not beneficial to her goals.
How To Articles
Published Oct. 30, 2012
I recently launched a business doing onsite home computer repair. Things have started
out pretty well, and now I want to expand my reach by putting together a website. I’ve engaged
someone to do the technical part of it, but I prefer to write the copy myself. Are there any tricks
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Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at 
