Growing a Business

Leveraging LinkedIn to Create New Sales Opportunities

Summary
If you’re not leveraging LinkedIn to attract, research and engage with prospects, you’re missing huge opportunities. In her recent 2013 Sales & LinkedIn Survey, sales expert Jill Konrath found out the secrets of individuals who are having extraordinary success with this online tool.
In this session, she’ll be sharing what it is that they’re doing – which is strikingly different from everyone else. Plus, you’ll hear how:
  • Thomas gets 58% of his business via LinkedIn.

Essential Etiquette for Business - Jinelle Shengulette

Date
Mon, 2013-03-04 12:53

Etiquette is not always about which fork or glass to pick up at the table, said Diane Marcus, owner of Essential Business Etiquette.The Penfield woman offers etiquette seminars to businesses on variety of topics, such as social situations, introductions, international and health care settings, and more.

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Small Business Makeover: Building a Road Map for the Future - Jenny Staletovich

Date
Mon, 2013-03-04 12:10

For the last 10 years, John and Lauri Oliva’s digital production company has found a good niche in a saturated market. They have two big clients, Bank United and VITAS, along with a mix of others that have kept them busy.

But a toehold isn’t what they want anymore. The couple want their business to grow.

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10 Things Every Website Must Have To Drive Sales

Summary
Whether you already have a website, or you’re looking to build one, hear from Shawn Pfunder on the top 10 things your website MUST HAVE to turn visitors into customers. Join us for this 45 minute workshop to learn: 
  • What every home page should and shouldn’t have
  • How to establish credibility (and trust) with your visitors, instantly
  • How to turn your website into a lead generation machine

Presenter:  Shawn Pfunder, GoDaddy.com
Duration: 1 Hour

The Traits it Takes: Sustaining a Business

Date
Mon, 2013-03-04 09:57

The good news is you’ve started your business. But how do you sustain that business and not become part of the more than 50 percent of small businesses the Small Business Administration says fail within the first five years? Austin Woman Magazine asked Celia Bell, a retired senior executive who volunteers as a SCORE mentor, for her tips on keeping a small business running.

 

CLICK HERE TO READ THE FULL ARTICLE

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Marketing Your Business for Growth

Date
Sun, 2013-03-03 17:35

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It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with.

By Daniel Kehrer
Founder, BizBest.com
 
It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with.

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

SCORE's CEO, Kenneth R. Yancey, discusses how the "flash sale" concept might benefit your business.

Although the economy is improving, consumers are still watching their wallets. While daily deal sites are firmly established as consumer favorites, and you may even have tried them as a marketing tool for your business, there’s another option you may not have considered: flash sales.

Mistura

As in the lyrics of the song, "We've Gotta Get out of this Place," performed by The Animals, Daniel Schemel and two best friends aspired to do something beyond their restaurant jobs. What exactly that something was going to be wasn't clear, just yet.

Daniel and his colleagues were watch lovers. They began creating watches, through a trial and error process. Daniel recalls, "It was more a hobby, really." But their passion and talent was recognized and rewarded by those that saw their craft. After selling to friends and their colleagues at the restaurant, they stepped it up, began attending festivals and traveling to shows.

In spite of many people using their phone as their timepiece, many others love the watch as a fashion statement, a stylistic showpiece they could wear on their wrist. Daniel and his colleagues saw big interest from others in their high quality, artistic product. 

Combining their innovative spirit and environmental consciousness to the clockwork of life, Mistura was born. Mistura uses Columbia fine woods and movements from Japan to create timepieces for those who want to make a statement. For some, the statement might be one of heritage or fashion. For others, it is a statement about green, about eco-sustainability, social responsibility, even activism. The beauty of time is that we are all subject to it and reminded of it. Mistura has a range of products that strike a chord with fashionistas, cosmopolites, and farmers alike. Really - most any of us can find our identity in Mistura's wearable art.

How SCORE Helped

Daniel hadn't been an entrepreneur before, but has always been anxious about things to do. A permanent resident of the U.S., he is originally from Columbia. His plan was to come to the U.S., learn English and go back to open a family steak house. His family was very entrepreneurial including a Grandfather that made matches and brought German beer to Columbia.

Daniel first went to SCORE after learning of them from an international business development advisor. He commented, "I primarily used SCORE services over email. I was interested in learning how I can distribute to stores. I was missing the little details as to how we could become a big corporation. "

When asked about having co-founders Daniel said, "I feel it is very important. I wouldn't be here if I didn't have cofounders. The first years are really hard. I needed somebody as passionate as I was.

I get to the point of wanting to quit. Work 9-5 quit and have weekends off. Having co-founders is motivating to continue the business."

Daniel says he loves to advise other entrepreneurs starting up, to help them avoid the mistakes he's made. When pressed on those mistakes he shared, "I think we got into too much debt in the beginning. You have to work with basic tools and money. You don't know if it is going to work. I took on a $40k loan. I wouldn't have done that if I started over. Also, many people start investing in shows. We missed opportunities. We didn't know what to do with the people, follow up or how to get more out of our investment."

Daniel isn't quite done with SCORE. His vision is to build the next FOSSIL. He thinks there is much potential to his business and he's eager to continue working with others to make it happen, one wrist at a time.

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