Growing a Business

When it comes to finding a great name for a business, brand, product or service, it really comes down to this:  A good name should make someone smile or nod, not scratch their head in confusion. 

By Daniel Kehrer
Founder, BizBest.com
 
When it comes to finding a great name for a business, brand, product or service, it really comes down to this:  A good name should make someone smile or nod, not scratch their head in confusion. 
 

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Princeton SCORE Announces 5th Annual Small Business Fair: Learn, Connect & Network on May 4th, 2013!

Date
Thu, 2013-03-28 13:00

On Saturday, May 4th, 2013, the Princeton SCORE chapter and Princeton Public Library are joining forces to host the 5th Annual Small Business Fair in downtown Princeton. The fair will be held at the Princeton Public Library from 11am to 3pm, and attendance is FREE.

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SCORE's CEO, Kenneth R. Yancey, gives tips for maximizing your networking efforts.

Do you think business networking means being a big phony? Talking about yourself nonstop and forcing your business cards on everyone you see? In reality, a more natural approach to networking pays off much better. Here are some tips:

Serenity Incorporated

Donna Thrasher is no stranger to entrepreneurship.  She has successfully started and operated a business before. 

She became inspired to start her second business when her mother became ill.  She remembered, “My dad was trying to help my mom but wasn't prepared.  I saw the need to help him but, I also knew this must be a situation others faced too.  People aren't trained for this and with an aging population the need for assistance would only increase.”   She added, "I thought I should create a business to meet this need, so that’s exactly what I did.”

Donna was able to combine her sales and marketing background with her experiences in real estate and accounting to create Serenity Incorporated, where she offers personal business manager services.   She explains, “I primarily work with seniors in their homes.  My role with people evolves over time.  It might start out as answering questions about bookkeeping, credit cards, or medical bills, but I usually become much more involved and central to their finances.”

She adds, “I often help clients to find in home health care providers, a place to live, even make the transition to assisted living and hospice, helping them to sell off tangible assets along the way. I’ve been the liaison between tenants and property managers and the owner. My experiences are so varied to match the clients' unique situations.”

While Donna had been running a successful practice, helping manage the affairs of her clients, her husband accepted a new position at a biomedical and imaging company in Coppell, Texas.  Donna eventually had a decision to make, “Do I start over, do I commute, or do I start something new?”  She recalls this being a difficult decision since she had clients and was traveling back and forth between two states.

Owner/Founder
Donna Thrasher
My Location
Dallas TX
United States
How SCORE Helped

 

Donna said, “I had a successful business with clients in another state.  But, I needed to understand how to make the business work in Dallas.  I had practical questions about business formation - I was an S corporation but, did I need to change my formation to operate in Texas?  Also, I wanted to gain insights about my prospective customers so I needed to connect to people familiar with the community.  SCORE was very helpful with that."

When asked what advice she’d give another entrepreneur, Donna said, “I think anyone who is starting a business should definitely use SCORE as a resource. It can save you a lot of time, headache and frustration; it is a resource you don't have to use only once or twice. As you start to perform, become profitable, and have new issues and questions, you will find yourself using them over and over.  They care about your success and it is always nice to have a sounding board to run ideas by.”  

She added, “It is remarkable that successful retired business people are dedicated to volunteering their time toward helping you succeed.”   Much like the SCORE volunteers that help her, Donna is a connector and a resource to her clients.  This is what she loves to do.  It is inspiring that she built a business doing what she loves!

Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty can be. 

By Daniel Kehrer
Founder, BizBest.com
 
Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty can be. 

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Forging New Ground - Chris Cashman

Date
Thu, 2013-03-21 09:47

“Women are still forging new ground,” said Marianne Markowitz, regional administrator of the Small Business Administration.  Markowitz toured Direct Steel Thursday, a woman-owned general contractor, supply and construction firm at 3321 S. Route 31, Crystal Lake.

President Rosemary Swierk started the company in 2004.  “SCORE assigned me a retired general contractor as a mentor,” she said. “That relationship has been very beneficial.”

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FIFO Wireless “Connects” with Broward SCORE’s Turnaround Team

Date
Thu, 2013-03-21 05:51

 

 

FIFO Wireless is a successful distributor of wireless device accessories in 5 states, but this 13-year old company wants to expand nationwide and gain a dominant market share. FIFO Wireless President, Abraham Mekki, called on Broward SCORE’s Turnaround Team for guidance and formation of a strategic business plan to meet their goals.

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NuSound Hearing Center

INTRODUCING A NEW TOPEKA BUSINESS AND ITS ENTREPRENEUR, BELINDA GONZALES.  NuSound Hearing Center has just celebrated its first year in business.  It is a family business with a Gonzales daughter, Marissa, as one of its two full-time employees.  Husband, Sam, serves as a business partner but is employed full-time as the Topeka Postmaster.  The Gonzales’ are 17 year Topeka residents.  Sam’s job as an area USPS manager brought them here from Amarillo with a few stops between.

A stay-at-home mom for many years, Belinda has since had a varied business background, including working for a local radio station but 8 years ago found her passion as a Hearing Instrument Specialist.  Working with hearing needs convinced her that providing better sound for others was her place in life.   Her greatest satisfaction is the ability to develop personal relationships with her customers.  As an entrepreneur her role is 24-7, but she nonetheless is able to break away from the office and concentrate on family and community to complete her full life.

 NuSound sells and services hearing aid products manufactured by a number of different suppliers.  It can thus tailor products to specific customer needs.  Belinda’s success is her ability to provide her customers with better sound for themselves, their families and friends.  Her radio background honed her advertising skills shown in her imaginative ads.

Owner/Founder
Blenda and Sam Gonzales
My Location
5950 SW 28th Street
Topeka 66614
United States
Employees
2
Year Company Formed
2012
How SCORE Helped

  As an attendee of the SCORE Roundtable, Belinda’s needs of SCORE were minimal because of her confidence and experience.  She nonetheless compliments one of SCORE’s volunteers for continually passing on advertising tips and tidbits that have been of help.  Find NuSound at www.nusoundhearing.com.

Education

Belinda has had a varied business background, including working for a local radio station but 8 years ago found her passion as a Hearing Instrument Specialist.

SCORE's CEO, Kenneth R. Yancey, explains how to use online listings to drive customers to your business.

Download the Latest Infographic with News on Small Business Financing from SCORE

Date
Tue, 2013-03-19 09:47

Washington, D.C. - See how the small business community feels about acquiring capital and how they are securing financing, where are they looking, and how are they succeeding. New in 2013, SCORE, mentors to America’s small businesses, will be releasing regular and timely infographics about small business topics and trends. Visit www.SCORE.org for more information or email questions to media@score.org.

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