Starting a Business

Pink Frosting CupCakes

What if you had the flavors of New Orleans readily available in Dallas?  You know the flavors -  Bananas Foster from Brennan’s Restaurant, Bread Pudding with Vanilla Rum Sauce, Pralines and Cream, Southern Sweet Potato, and Cafe Au Lait from Café Du Monde.  What if?  Well you do have it thanks to Antoinette Lafayette, and Chef David Carter, New Orleans natives that are supplying the city of Coppell with those wonderful flavors of The Big Easy.  In June of 2012 Pink Frosting Cupcakes opened its doors to treat seekers looking for flavors not commonly found.

This is a long time coming for Antoinette.  She’s been baking since she was a child. She was inspired by her late grandmother who was an executive chef for the Federal Reserve Bank for 27 years.  There was nothing out of a can or box for this baking duo.  Everything was from scratch and at Pink Frosting Cupcakes it still is. There is no canned sweet potato in Pink Frosting Cupcakes; only the real thing.

Apart from being inspired by her grandmother, Antoinette wanted to bring something from her New Orleans heritage to her Dallas community.  She discovered plenty of bakeries in her community but found none of the tastes from back home. She was also motivated to avoid being the empty nester with nothing else to do except stalk her children.  As she put it, “I wanted to prepare for this time of life. I wanted to let my kids go freely. I didn't want to stalk my children once they’re gone. I figured it would be easier to let go if I had something to do that I loved.  Well, I love to bake. I'd always baked for family and friends.”

She never stopped baking even when she ran her own salon for 17 years.  But timing was always an issue.  For the past couple of years she was afforded the opportunity to spend time perfecting her craft while working part time for others.  She would bring in samples for people to taste and then ask for feedback.  She heard about texture, sweetness, color and more – she took it all in. She shared, “I was working at a company and doing this like 2 days a week.  I always had willing tasters.  People would tell me you're in the wrong field. You should really do this.”  She added, “When I finally did open the doors they all came to my grand opening.”

In 2010 Antoinette went back to school and completed a degree in business management. At Pink Frosting Cupcakes, she handles the front of the house while chef David handles all of the baking. 

Antoinette said, “When I ran my own salon, I managed employees, kept track of inventory, and normal operational stuff but going back to school to get my degree gave me hr experience, the 4 Ps of marketing, so much more.”

Owner/Founder
Antoinette Lafayette and Chef David Carter
My Location
Coppell TX
United States
Year Company Formed
2012
How SCORE Helped

She added, “I learned of SCORE through my marketing teacher.  He recommended SCORE and was also a board member for the Chamber of Commerce.  When I went to SCORE I had a partial business plan. 

But, once I spoke to Chuck Rudnick, my counselor, I realized how much more I needed.   He was amazing. He helped me walk through the business plan, crossing the T’s and dotting the I’s. I had 8 meetings with Chuck. He would give me homework assignments. Then we’d meet 2 weeks later and finish that part of the plan. I even went back before I signed my lease, when I was contemplating the location.”

Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty can be. 

By Daniel Kehrer
Founder, BizBest.com
 
Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty can be. 

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Sumas Inventor of Icy Light Brings Product to Whatcom Stores - Jeff Latham

Date
Wed, 2013-03-20 11:36

"Have you ever thought of something unique and wondered why somebody hasn't made it yet? Most of us probably do, as did I one day. Now, I have turned my idea into reality -- Icy Light, an ice scraper with a detachable flashlight that is now available at 18 Whatcom County stores. The process is a long one and it hasn't been cheap, but there are some great resources locally for anyone who wants to try.

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Oak Parker Works to Launch Liqueur Business - Meredith Morris

Date
Tue, 2013-03-19 10:07

The perfect way to end a lovely meal will be with a glass of Creme Di Melicello, if Oak Park entrepreneur Melissa Reynolds has her way.  Reynolds, 43, a grade school teacher and graduate of the Natural Gourmet Institute culinary school in New York City, invested a year in tinkering with recipes for the traditional Italian digestif Crema De Limoncello. Now she is launching her own business, adding her name — Melicello for Melissa — to signify her personal taste twist.

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SCORE ExpertAnswers

When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within hours of its release, joining her previous book, Selling to Big Companies, as one of the site’s most popular sales titles. 

Jill has worked with large companies like IBM, GE, and Staples as well as numerous small businesses. She’s also shared her insights and ideas via TV, leading business publications, and on her website jillkonrath.com which contains a wealth of free resources. 

Q:

All customers begin as leads, but is it possible to differentiate a “good lead” from one that may have a lower chance of panning out? 

About the Author

Sales expert Jill Konrath is the author of two best-selling titles, SNAP Selling and Selling to Big Companies, has trained sales teams at Fortune 1000 brands including IBM, GE and Staples, and works with numerous small businesses to provide the same high-quality sales training normally available to large corporations. Visit her website at jillkonrath.com.

 

Ask SCORE
After working for more than 25 years in the publishing industry, the company I worked 
for downsized and I accepted an attractive buyout package. Now I’d like to start my own 
business. What do I do first?
 

 

About the Author

 

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 
70 current and former business executives available to provide free, confidential, one-on-one 
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit 
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer 
opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. 
Small Business Administration.

steps to take when starting a new business in Florida.

You’re the heart and soul of your business—but while you have the vision and the motivation, you may not have the number sense. True, you can hire someone to take care of the financial details, but you still need to pay attention and have some knowledge of your business bookkeeping so you can make sure you’re not being cheated. I knew a woman who owned her own PR agency and had to close up shop because she never paid attention to her finances--so her second-in-command ended up embezzling a ton of money. Scary, but true.

By Rieva Lesonsky
 

About the Author

Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.

Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement.

By Daniel Kehrer
Founder, BizBest.com
 
Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement.

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

"Simple Steps" Begins in Boise

Date
Thu, 2013-03-07 09:41

The first "Simple Steps for Starting Your Business" workshop was held in Boise at the Treasure Valley SCORE chapter's office's training room on Parkcenter Blvd. There were 15 workshop participants and several SCORE volunteers in attendance. The series of five workshops continues on Thursday, March 14th, 7 pm. Register for the series by going to our home page, treasurevalley.score.org, or by calling 208 334 1696 from 9:30 a.m. to 2 p.m., M-F.

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